24 Nov 2022 by David
๐๐๐ฎ ๐ ๐๐ช๐ง๐ฃ๐๐ ๐ฟ๐ค๐ฌ๐ฃ ยฃ7,500…
And I really did…
I slightly blame Steve Jobs…
Not him personally, as clearly that would be difficult…
But I am reading his autobiography…
And in it there is this quote:
“๐๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ต๐ฉ๐ช๐ฏ๐ฌ ๐ง๐ฐ๐ค๐ถ๐ด ๐ฎ๐ฆ๐ข๐ฏ๐ด ๐ด๐ข๐บ๐ช๐ฏ๐จ ๐บ๐ฆ๐ด ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ต๐ฉ๐ช๐ฏ๐จ ๐บ๐ฐ๐ถ’๐ท๐ฆ ๐จ๐ฐ๐ต ๐ต๐ฐ ๐ง๐ฐ๐ค๐ถ๐ด ๐ฐ๐ฏ. ๐๐ถ๐ต ๐ต๐ฉ๐ข๐ต’๐ด ๐ฏ๐ฐ๐ต ๐ธ๐ฉ๐ข๐ต ๐ช๐ต ๐ฎ๐ฆ๐ข๐ฏ๐ด ๐ข๐ต ๐ข๐ญ๐ญ. ๐๐ต ๐ฎ๐ฆ๐ข๐ฏ๐ด ๐ด๐ข๐บ๐ช๐ฏ๐จ ๐ฏ๐ฐ ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ฉ๐ถ๐ฏ๐ฅ๐ณ๐ฆ๐ฅ ๐ฐ๐ต๐ฉ๐ฆ๐ณ ๐จ๐ฐ๐ฐ๐ฅ ๐ช๐ฅ๐ฆ๐ข๐ด ๐ต๐ฉ๐ข๐ต ๐ต๐ฉ๐ฆ๐ณ๐ฆ ๐ข๐ณ๐ฆ. ๐ ๐ฐ๐ถ ๐ฉ๐ข๐ท๐ฆ ๐ต๐ฐ ๐ฑ๐ช๐ค๐ฌ ๐ค๐ข๐ณ๐ฆ๐ง๐ถ๐ญ๐ญ๐บ.
๐’๐ฎ ๐ข๐ค๐ต๐ถ๐ข๐ญ๐ญ๐บ ๐ข๐ด ๐ฑ๐ณ๐ฐ๐ถ๐ฅ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ต๐ฉ๐ช๐ฏ๐จ๐ด ๐ธ๐ฆ ๐ฉ๐ข๐ท๐ฆ๐ฏ’๐ต ๐ฅ๐ฐ๐ฏ๐ฆ ๐ข๐ด ๐ต๐ฉ๐ฆ ๐ต๐ฉ๐ช๐ฏ๐จ๐ด ๐ ๐ฉ๐ข๐ท๐ฆ ๐ฅ๐ฐ๐ฏ๐ฆ. ๐๐ฏ๐ฏ๐ฐ๐ท๐ข๐ต๐ช๐ฐ๐ฏ ๐ช๐ด ๐ด๐ข๐บ๐ช๐ฏ๐จ ๐ฏ๐ฐ ๐ต๐ฐ 1,000 ๐ต๐ฉ๐ช๐ฏ๐จ๐ด.”
And it helped me say no to ยฃ7,500.
I was approached through LinkedIn by a companyย ๐ก๐ข๐ง involved with Events, who wanted to know if I could take the principles ofย ๐ง๐ต๐ฒ ๐ง๐๐๐ฆ ๐๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ and come and run their Marketing.
They were happy to pay for the one to one training, and promised loads of bonuses based on new clients.
And I am not going to lie, I was tempted.
๐๐จ๐ง
It meant I was going to have to take my eye off myย ๐๐ฉ๐๐ก๐ง clients to work with this company.
So I said no.
It’s actually not the first time I have said no to a prospect โ and thatโs ok.
I have spent nearly four years developing ๐ง๐ต๐ฒ ๐ง๐๐๐ฆ ๐๐ฒ๐ฎ๐ฑ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ, and although the principles will work for any type of business…
It is designed specifically for Event Businesses, and that is who it is marketed to.
So I know, as Steve says, I need to stay focused on my business and what works for me.
Doing the things that work and…
๐ก๐ข๐ง getting excited by theย โ๐ก๐ฒ๐ ๐ ๐๐ถ๐ด ๐ง๐ต๐ถ๐ป๐ดโฆโ ย (I hate the NBT!!)
Andย ๐ก๐ข๐ง getting off track.
I know to grow and scaleย MY business I need to keep my focus on:
๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด.
๐๐ฒ๐ฎ๐ฑ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป.
๐ง๐ฟ๐ฎ๐ฐ๐ธ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐บ๐ฒ๐๐ฟ๐ถ๐ฐ๐.
Why, you may ask?
Because it’sย ๐๐ ๐ฃ๐ข๐ฅ๐ง๐๐ก๐ง…
And if you don’t develop skills with this stuff, you’ll have a long, hard, uphill battle.
