24 Nov 2022 by David
๐๐๐ง๐ ๐๐ฉ๐๐ฃ๐ ๐๐จ ๐ผ ๐๐๐จ๐ฉ๐ ๐๐ ๐๐๐ข๐โฆ
I was told this the other day by the owner of an event business.
Obviously, being a Marketer I would disagree with this sentimentโฆ
And also, clearly he didnโt mean ๐๐๐ Marketing
I mean, he did have a website which actually wasnโt that bad
(๐๐ ๐น๐ฒ๐ฎ๐๐ ๐ถ๐ ๐๐ผ๐น๐ฑ ๐บ๐ฒ ๐๐ต๐ฎ๐ ๐ต๐ฒ ๐ฑ๐ถ๐ฑ ๐ฎ๐ป๐ฑ ๐๐ต๐ผ ๐ต๐ฒ ๐ฑ๐ถ๐ฑ ๐ถ๐ ๐ณ๐ผ๐ฟ)
And he had a LinkedIn profile, with even a few โ๐๐ฐ๐ฐ๐ฌ ๐๐ต ๐๐ฆโ posts.
๐๐จ๐ง
It did get me thinking ๐ค ๐ค ๐ค
๐๐ you think Marketing is a waste of time and money, then what do you do to generate new business?
Do you rely of doing such a good job for your existing customers that they suddenly want to spend more money with you each year?
Absolutely!ย Maximising customer Value is vital, but be wary of putting all your eggs in one basket.ย What happens when the personnel or ownership changes?
Orโฆ
Do you do such a good job for your existing customers that they refer you to their friends and colleagues?
Of course, referral business is always the best, but it is ๐ฉ๐๐ฅ๐ฌ hard to come by.
Orโฆ
Do you go to endless networking events like Confex, The Production Show and Event Tech Live hoping to meet people who might want to buy what you sell.
Possibly, although from experience itโs tough to meet the right people and even tougher to get them to concentrate on what you do.
But the point is you could do ๐๐๐ of the aboveโฆ
And you would probably grow your business, albeit quite slowly. ๐ ๐ ๐
So perhaps I am in the wrong job??
