01 Jan 2021 by admin
Why You Need A Laser Focus On Your Target Market
You can’t be all things to all people, but you can go out of business trying to be.
“I should be spending more on trying to reach a wider audience, right?”
Wrong. Spend less but target better.
If you were selling cars, you wouldn’t try and sell a 4×4 to someone who drives a mini, would you?
The mini driver likes driving a small car so even if he may like to be able to afford a 4×4 one day, he is not in your Target Market
Work out who THE person is that really wants to buy from you
Learn where they are and what they need
What pains they have and if what your offer provides a solution to that pain
And then
Fall in Love with your ideal client rather than what you are selling them.
Here’s why.
Learning to have laser focus on your Target Market is the T of the Kershaw Partners TABS Framework.
