06 Feb 2021 by David
Wrong Question
Stop asking, “How Do I Get More Leads?”
It is The Wrong Question.
The Right Question is, why should your customer choose you over the competition?
What makes you so different?
What makes you the Expert?
What’s your Story?
Getting leads is not that difficult but converting leads to customers is impossible if you don’t have credibility.
They have to believe your proposition.
Don’t become obsessed with generating leads before you have asked the right question –
Why Me?
