Richard, was International VP Marketing for global sports marketing business IMG, before spending 20yrs building & managing strategic consultancy & ROI specialist Sponsorship Science.
During his marketing career, Richard has managed, bought & sold businesses in the entertainment, travel, research, property & estate agency industries.
Richard’s expertise is in business growth planning, marketing & exit strategy.
Mike Kershaw is one of the UK Event Industry’s leading business advisors. A 35 year industry veteran, he is the former Chairman of leading integrated events group Concerto and ex President of the International Live Events Association.
Having led a business that owned companies across the industry spectrum, from large scale catering (Create) to event planning (Ultimate Experience), live events, entertainment, restaurants, venue finding, event staffing, technical production, structures and several venues he is uniquely positioned to help all types of event businesses in strategy, growth and exit.