Masterclasses
Practical training designed to accelerate growth, sharpen strategy and strengthen leadership.
The Challenge
In the fast-paced world of events, staying ahead requires more than just experience.
Successful leaders are constantly navigating growth decisions, team development, marketing strategy and long-term planning, often without the luxury of the time or space to step back and take stock.
You may already be successful, but with that success, new pressures can arise, such as:
• Scaling your sales pipeline
• Aligning your leadership team
• Clarifying your business strategy
• Strengthening your brand position
• Planning your long-term exit
Club Altura Masterclasses are designed to give you the practical tools, frameworks and insights to move forward with confidence.
Why take a Masterclass?
Practical strategy
Focused training designed to produce real business progress, not just theory.
Peer-level learning
Join other experienced founders and leaders from the events sector.
Expert facilitation
Led by Kershaw Partners – a team with decades of industry leadership experience.
Masterclass Topics
Sales Accelerator
Build a predictable pipeline and strengthen your sales process to drive consistent growth.
Vision & Business Planning
Culture & Leadership
Brand Positioning & Marcomms
Franchise Thinking
Exit Planning
How the Masterclasses work
• Delivered as intensive one-day training sessions
• Available as group sessions for Club Altura members
• Or in-house masterclasses for your leadership team
• Designed specifically for event industry founders and leadership teams
Investment
Individual Masterclass
£557 per person / per day
In-House Team Masterclass
£3,500 per session
Member Note
Club Altura members receive tier-based discounts and included places depending on membership level.
Hear what leaders are saying…
“I wanted to thank you for a super insightful and informative day yesterday!
It was a great opportunity, and I really appreciated the opportunity to join.
Looking forward to implementing the skills I learnt and feeding the information back to my team”
Venue Search Agency
“I enjoyed the day. It was a great reminder of how to implement sales strategies and I really like the practical tools provided.
…
It’s an excellent reminder of how to build a practical Sales plan for handling inbound inquiries, growing key accounts and feeling confident developing a process for finding new clients.”
Anonymous MasterClass Attendee
“There was a good balance of new information + discussing the groups challenges, which are very relatable to everyone, so having those “real world” discussions also helped
…
Without doubt the best Sales Training I’ve had. It’s enabled me to focus, know what I need to do, and most importantly, how to do it.”
Steve Catling – Hippo Events
“Hi Mike, thank you for a fab session today. Really enjoyed it and learnt lots for you both and the team. 🙌🙌 will defo be recommending.
…
Biggest Takeaway – The Matrix, Touch points, Importance of Proactive outreach, Love the action plan at the end. Very informative, corporate focused, interactive.”
Adj Hagan-Mensah – Motel Studios
Just wanted to say how much I enjoyed yesterday, I came away feeling genuinely buoyant after taking in so much valuable insight from you all. Thanks again, and I’m really glad to be part of the network.
Anonymous MasterClass Attendee
“A day packed with gems that helped me improve how I approach sales. A very formative Masterclass that I truly enjoyed. Great Session”
Aaliyah Mcfarlane – Life’s Kitchen
Why join a Masterclass?
Even the most experienced leaders benefit from stepping back, learning new frameworks and connecting with peers who understand the pressures of running an events business.
Masterclasses provide a focused environment to sharpen strategy, build stronger leadership capability, discuss issues and themes and draw on experts and your peers in order to accelerate your business forward.
Ready to strengthen your leadership and business?
Reserve your place in an upcoming Masterclass and join other ambitious event leaders committed to building stronger businesses.
Be part of something bigger
Club Altura is a curated membership community that exists to provide founders and event business owners with an exclusive space to connect and grow.
As part of your Club Altura membership, our suite of Masterclasses are offered. If you are interested in investing in a 12 month programme offering structured thinking, expert guidance and peer accountability, register your interest today.