Insights
Event Sales Strategy: How to Increase Bookings and Protect Margins
In events, sales isn’t a department - it’s the engine room. Dates perish, seasons spike, and capacity can’t be warehoused for later. If you don’t convert enquiries rapidly and consistently, you end up with empty rooms, discounting to fill space, and pressure on delivery teams to “make the numbers work” after the fact.
Gen Z Edition: Recruit, Train & Retain Top Talent
In the next five years, Gen Z is projected to constitute a significant 25% of the workforce, marking a pivotal shift in the composition of the labour market. The looming question for employers across the event industry: Are you ready?
- // Business, Hospitality, Insights, People, Technology
The Importance of Corporate Hospitality in Building Client Relationships
In the post-pandemic world, corporate hospitality has taken on an even more significant role in building and nurturing client relationships. As traditional client engagement methods have been disrupted, businesses are increasingly turning to hospitality events to foster connections, demonstrate appreciation, and drive business growth. This shift highlights the strategic importance of corporate hospitality in today's competitive landscape.
- // Business, Insights, People, Uncategorized
Hiring Challenges in the Events Industry: Strategies for Attracting Top Talent
The events industry stands as a vibrant tapestry of creativity, innovation, and human connection, weaving together unforgettable experiences that transcend boundaries and ignite the imagination. Bringing all this together, however, as we know, can prove to be enormously challenging.
Let’s Connect
We are looking to work with ambitious and enthusiastic entrepreneurs who will benefit from our personal approach, our experience and our business networks.
Mike Kershaw